Studying Our Web-Surfing Habits to Maximize Online Advertising
As people increasingly move online for their news and entertainment, media providers and advertisers alike are seeking new ways to design these environments to maximize audience share, while...
View ArticleBeyond the Printed Page, Magazines Diversify to Stay Afloat
With the internet taking a significant amount of its readership and the recession impacting physical sales, running a profitable print publication these days is becoming even more of a daunting...
View Article“Living Sculptures” Squeeze Human Performers into Unexpected Spaces
Willi Dorner has created a spontaneous series of happenings where his troupe interacts with their environments in curious and unexpected ways.
View ArticleA Theater Performance For You Alone
An innovative play series customized for a one person audience.
View ArticleTechnology Harvests Emotions Of Movie Watching Audience
A new technology will be able to monitor reactions and movement in a movie theatre.
View ArticleIs “Consumer” An Offensive Word?
There are better words to describe a 'consumer,' says noted copywriter Mark Stiltner.
View ArticleSports Illustrated Swimsuit Issue Meets Mobile Tags
The magazine's 2011 edition will feature Microsoft Tags, allowing readers to access additional content using their mobile phones.
View ArticleWhy Does Advertising Work? Disney Explores
The Disney Media and Advertising laboratory turns to scientific practice to isolate the key variables in creating the ultimate audience experience.
View ArticleFacebook Tightens Contest Restrictions
The social network makes marketing harder for those with low budgets.
View ArticleSpringwise: Guarantee A Good Turnout At Every Show, Including That Gig In...
A ticketing service called Ticketometer that's currently in beta mode promises that every gig can be profitable. What could this mean for the entertainment industry?
View Article3D Movies Give Headaches [Headlines]
A new study shows that 3D movies offer little value over 2D movies and instead give the audience headaches and dizziness.
View Article4chan Spins Off A More Mainstream Image Board
Canvas is a new user-friendly image board site created with the intention of widening the internet meme community.
View ArticleNeed To Know: 10 Must Read Posts Of The Week Vol. 7
At the end of each week, PSFK curates the last seven days’ top content to give you a digest of everything that is trending both on and offline right now.
View ArticleBarnes And Noble Unclear About Who Is The Intended Audience For The Nook...
The e-reader has traditionally been marketed to mothers, but the company was unclear about to who and how it would market the next nook.
View ArticleQR Codes Appeal To Very Limited, Male Audience [Headlines]
A new study found that the majority of people who have scanned the barcodes are between ages 18 and 34, have an annual income of $100K or more, and are men.
View ArticleFreddie Laker: What Will Make Consumers Care About Smart TVs?
The founder of Guide discusses how people want experiences on their TV not just passive viewing.
View ArticleGoogle Insights Reveal What People Are Searching For
Brands can obtain visually compelling data about their audience’s online presence.
View ArticleRoss Martin: How Millenials’ Use Of Tech Is Changing Marketing [PSFK 2013]
Ahead of PSFK CONFERENCE 2013, Ross Martin of Viacom and Scratch discussed how technology is breaking down the boundaries between brand and consumer.
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